BORGWARD receives award for innovative exhibition stand concept
BORGWARD receives an especially coveted award at its first appearance at the Geneva Motor Show for 55 years: As one of the three manufacturers awarded by the Club de Publicité et de Communication de Genève (CPG) for their stand concepts every year, BORGWARD received a special mentioning for its particularly innovative and welcoming presentation at the show.
Amongst the criteria applied by the members of the expert jury, consisting of communication, advertising and marketing professionals, are originality, exhibition technology and content.
"We are exceedingly proud that our return to Geneva has been crowned with this award," says Karlheinz L. Knöss, Vice President and CEO, BORGWARD AG. "It was a great honour for us to announce BORGWARD's comeback in Geneva, and we would like to express our sincere appreciation to the organisers for their tremendous support. This success underlines BORGWARD's ability to demonstrate creativity and innovation in and beyond automotive construction. We are already looking forward to the IAA show in Frankfurt."
The imaginative booth concept proved popular not only with visitors to the Salon, but also with the Creativity Awards jury. Its members praised the clever mix of communication tools comprising tablets and a multimedia table, combined with a welcoming atmosphere that invited visitors to linger and browse. The booth's rear wall in the form of an LED projection screen, depicting scenes from the past alongside graphic elements of the new BORGWARD corporate identity, further contributed to the brand's successful presentation.
The full press release is available here.
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