New Christina Aguilera SKECHERS Campaign Launches Internationally; Global Superstar Looks ``Naughty and Nice'' in Fall 2004 Footwear Ads

MANHATTAN BEACH, Calif.--(BUSINESS WIRE)--July 27, 2004--SKECHERS USA, Inc. (NYSE:SKX) releases new images of Christina Aguilera pulling double duty in the footwear company's new international advertisements. The "Naughty and Nice" campaign, which launches in August and September international magazines, portrays the global superstar pushing the envelope as a sexy pin-up style teacher, nurse and policewoman alongside herself as an equally provocative school girl, injured patient and street criminal.

The "Naughty and Nice" campaign's dual images allow SKECHERS to feature twice as many styles, giving international consumers a truer representation of SKECHERS' women's offering. The lines worn by Miss Aguilera include SKECHERS Active, SKECHERS Sport and Somethin' Else from SKECHERS. The images will appear in international magazines, international SKECHERS retail stores, and as point-of-purchase displays in major accounts' stores through the end of 2004.

Miss Aguilera is signed to an 18-month marketing agreement with the United States-based company to promote its women's footwear lines. SKECHERS began running its first Christina Aguilera ads in women's, teen and pop culture magazines in Europe in September 2003.

SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, designs, develops and markets a broad range of casual and fashionable footwear for men, women and children. The Company has also granted select third-party licenses for SKECHERS-branded apparel, swimwear, timepieces and hosiery. SKECHERS footwear is available in the United States via department and specialty stores, company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories throughout the Company's global network of distributors and Canadian and European subsidiaries.

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Jennifer Clay,