Johnson Controls jury members award top projects in master's course for strategic product design at Delft University of Technology

Ideas for tomorrow�'s automotive interiors

Burscheid, Germany - "What makes a brand a brand?" was the theme of this year�'s design project for master�'s students in strategic product design at Delft University of Technology in the Netherlands. Together with Johnson Controls, one of the world�'s leading suppliers of automotive interior systems, electronics and batteries, course professors and a management consultant gave awards for the best graduation project. Fifty students had about three months to become familiar with the brand and product areas of various automakers. The question was: "What could an automotive interior that supports an automaker�'s brand image look like?"

New stimuli to support brand identity

The jury was particularly impressed with the approaches used to support the automakers�' brand identity. The winning group was engaged in developing a recognition feature on the instrument panel that would be typical for a German brand and ensure immediate identification.

Both Johnson Controls and the students at the university benefited from this project in equal measure. "Cooperation is of interest to us," said jury member Han Hendriks, Johnson Controls�' Executive Director Marketing & Industrial Design Europe, "because we acquire viewpoints and product ideas for automotive interiors from consumers who otherwise have nothing to do with the automobile industry. That gives us a breath of fresh air and new creative stimuli for product development." This supports the company in its goal of increasing consumers�' awareness of the brand identity of each automaker and applying this understanding to products. But the project was important to the students as well, since it gave them an opportunity to gather some practical experience.

Besides its contact with Delft University of Technology�'s School of Product Design, Johnson Controls�' Design Department maintains an ongoing trainee exchange program with chairs of industrial design worldwide. These include the Art Center College of Design in California, the Royal College of Art and Coventry University in Great Britain, Umea Institute of Design, Umea University, Sweden, the Technical Colleague of Pforzheim in Germany and Strate College designers in France.

The detailed press text is available in digital form at www.johnsoncontrols-press.com.

Further information is available from:

Johnson Controls GmbH JohnsonControlsGmbH

Automotive Group Automotive

GroupAstrid Schafmeister Ina Longwitz Industriestr.20-30 Industriestr. 20-30

51399 Burscheid 51399 Burscheid Germany Germany

Phone: +49 2174 65-3189 Phone: +49 2174 65-4343Fax: +49 2174 65-3219 Fax: +49 2174 65-3219E-mail: astrid.schafmeister@jci.com E-mail:ina.longwitz@jci.com

Johnson Controls, Inc., is a global market leader in automotive systems and facility management and control. In the automotive market, it is a major supplier of integrated seating and interior systems, and batteries. For non-residential facilities, Johnson Controls provides control systems and services including comfort, energy and security management.

Johnson Controls (New York Stock Exchange: JCI), founded in 1885, has its headquarters in Milwaukee, Wisconsin, USA. The company�'s sales for 2004 totaled US$26.6 billion, the Automotive Group worldwide generating US$20.5 billion of this figure. The European headquarters is in Burscheid, Germany. The company�'s product portfolio also includes instrument panels/cockpits, door systems, overhead systems, interior electronics and electrical energy management.