PUMA(R) Announces Partnership with Neil Barrett
Nürnberg, Germany (ots) - Today PUMA AG announces the appointment of Neil
Barrett as Creative Director for a new series of PUMA Collections. The
presentation of this new collaboration is scheduled for retail delivery in late
Spring 2004. The collection ranges from technical and lifestyle sportswear to
high-end men's and women's wear, including accessories and shoes. Highlights
from the collection will be unveiled during Milan Fashion Week in January 2004.
"We are excited to unveil a full PUMA collection with Neil Barrett as the
creative force behind it. The partnership includes many exciting elements that
will be revealed as we get closer to the consumer release," said Neil Beeson,
General Manager of the PUMA Black Station.
Barrett's first collaboration with PUMA began in 2001 when he turned out
PUMA's innovative 96 hours collection. The new collections will evolve with the
common theme derived from a different sport each season building to cover the
most influential PUMA sponsored sports.
"By combining fashion and sport technology, sport lines will be more refined
and the fashion more sport influenced," said Neil Barrett. "These collections
will be a natural evolution of the sportlifestyle direction of menswear."
Of British descent, Barrett's professional history is thoroughly Italian
including five years as Senior Menswear Designer at Gucci, four years as Design
Director of Prada Menswear and launching his own brand name collection in 1999
produced by among others, the Prada Group and Allegri.
PUMA(R) is the global athletic brand that successfully fuses influences from
sport, lifestyle and fashion. PUMA's unique industry perspective delivers the
unexpected in sportlifestyle footwear, apparel and accessories, through
technical innovation and revolutionary design. Established in Herzogenaurach,
Germany in 1948, PUMA distributes products in over 80 countries. For further
information please visit www.puma.com.
Neil Barrett Contact:
Miles Freeland
Press Office
+39 02 424 111 211