Longines - BASELWORLD 2013

Saint-Imier (Switzerland), 24th April 2013 - With Conquest Classic, HydroConquest, The Longines Heritage Military 1938 and La Grande Classique de Longines 100 Diamonds, Longines is launching new models that perfectly embody its core values of elegance, tradition and performance.

As a partner of the most prestigious flat races, Longines was keen to launch a collection of timepieces to be worn amidst the parade rings at Chantilly, Hong Kong, Royal Ascot or Dubai racecourses. As a tribute to the chronographs produced from 1881 on for race-goers and jockeys in New York, Longines has now launched Conquest Classic. True to the brand's values of elegance, tradition and performance, these new models, all fitted with self-winding calibres, are at the same time contemporary and perfectly timeless.

Longines can boast a long tradition characterised by the elegance and performance of its products. Those values are perfectly represented by The Longines Sport Collection. The HydroConquest line is dedicated to men and women looking for a performing timepiece that combines technical devices and elegance. Longines now extends this line with new models in bright colors.

The Longines Heritage Military 1938 uses the typical aesthetics based on the design of military watches produced by Longines in the 1930s. Easy reading and total reliability are essential for this type of watch, which was used under sometimes extreme conditions. Reminiscent of the original model, the fluted, flat crown merges smoothly with the round steel case. The black synthetic strap is stitched in white, adding the final touch to this new model of contrasts.

La Grande Classique de Longines 100 Diamonds maintains all the characteristics of the original creations of this emblematic collection but now combines the classical elegance of those ultra-slim models with the sparkle of 100 diamonds. These new timepieces are dedicated to ladies who appreciate timeless elegance with a touch of sparkling refinement.

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

(Logo: http://photos.prnewswire.com/prnh/20130424/610877-a )

(Photo: http://photos.prnewswire.com/prnh/20130424/610877-b )

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(Photo: http://photos.prnewswire.com/prnh/20130424/610877-e )

For more information, please contact:

Longines Public Relations, Saint-Imier, Switzerland

Email: matthieu.baumgartner@longines.com

Internet: www.longines.com