New Senior Role for Aston Martin Global Marketing Director
Markus Kramer joins Brand Affairs as Partner
Brand Affairs, the London and Zurich based communications and brand management specialists, have strengthened their senior team with the addition of Markus Kramer as partner.
Following nearly four years as Global Marketing Director of luxury British sports car maker Aston Martin, Markus joins Brand Affairs to take up a new and entrepreneurial challenge encompassing international client relations.
An expert on global luxury goods marketing and sales, Markus brings a broad new set of skills to the established Brand Affairs team, which currently consults for a stable of reputable businesses. He takes up his new post in November 2013.
Commenting on his exciting new role, Markus said: "I am very excited about joining the Brand Affairs team. At Harley-Davidson and, latterly, Aston Martin, I gathered valuable experience not only in luxury goods marketing, but also in the field of international distribution and sales optimisation, which I believe will make a powerful contribution to clients worldwide."
The University of Oxford MBA added: "The development and expansion of businesses, brands, and their underlying structures is my passion. I look forward to sharing my know-how and experience in practical ways, helping companies strengthen their brands, and making their marketing and distribution operations more efficient and effective. I have noted a strong demand in these areas, particularly for companies with growth ambitions at home and abroad."
Markus is a recognised thought leader in the fast-paced world of cutting edge marketing (www.markuskramer.net) and will continue lecturing regularly at leading business schools and conferences.
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