Avakian presents its second feminine model, the Lady Concept

Avakian presents its second feminine model, the Lady Concept, during an exclusive event at Cannes 2017. Recognisable by its Tonneau shape, the watch is inspired by the signature limited edition Concept One collection for men that was launched to mark the brand's 40th anniversary.

A bejewelled interpretation of the Tonneau silhouette, the Lady Concept is a translation of the Maison's desire to push the creative boundaries and craft superlative designs in luxury. Avakian gives rubber straps a glamorous makeover with an industry-first pearly mosaic textured rubber bracelets for its jewellery watches. The contemporary Lady Concept can be worn from day to night, and perfectly paired with the brand's fine and high jewellery collections.

Accented with the finest brilliant-cut diamonds and precious gemstones, the watch is quintessentially bold, while gracefully embodying the Maison's love for colour. The timepiece is a radiant epitome of elegance that segues between the modern and the classic.

Spurred by the success of the Tzarina jewellery timepiece, exclusively dedicated to women, Avakian has launched the Lady Concept to embody confident luxury. Created in tribute to a free-spirited dynamic woman, who travels the world in search of exclusivity, the new collection provides a sophisticated measure of time.

The timepiece is completed by an elegant alligator leather or pearly mosaic rubber strap (available in eight colourways) and powered by an ETA 10 1/1-F05.111 Quartz Movement. Each expertly crafted model is part of the limited edition series.

Link to download press releases and additional pictures: https://tinyurl.com/l5hrlbp

About Avakian

Founded in 1969 by Edmond Avakian, the Swiss Jewellery House of Avakian has,

in its unwavering pursuit of excellence, built a reputation on creating daring

designs, combining unusual shaped gems with a strong artistic acumen, whilst

dressing some of the world's most glamorous actresses. The use of movement and bold colour combinations make the Maison one of the most sought-after names in the world of High Jewellery.

Haig Avakian - Vice-President

"The idea behind this collection was to create a quintessential Avakian timepiece,

thoroughly modern yet classic - a design that could be perfectly matched with our daring jewellery designs. Just like our jewellery creations, we wanted the Lady Concept timepiece to transition with ease into a day to night accessory. We wanted to create a recognisable timepiece that we could continuously develop over the next few years."- Haig Avakian

- Cross reference: Picture is available at AP Images (http://www.apimages.com) -

For more information and images, e-mail: rp@avakian.com

Nada Kabbani

+41 22 716 15 00