Experts from MTV Europe, MIT and Microsoft Research Lab to attend first-ever international word of mouth Marketing conference in Hamburg
HAMBURG, Germany, August 3/PRNewswire/ --
Numerous companies are trying - and in some cases are being compelled -
to reduce their marketing and advertising expenditures, while at the same
increasing their turnover. This trend is making phenomena such as word of
mouth marketing an increasingly important factor in market strategizing.
The first-ever international conference on word of mouth marketing will
be held from October 6-7, 2005 in Hamburg, Germany. More than 200 prominent
marketing experts and researchers from around the world will gather to
discuss with other attendees the latest marketing approaches and future
trends in the realm of word of mouth marketing.
The event is being sponsored by Brand Science Institute with a view to
providing a forum at which marketing practitioners can productively exchange
experiences and explore unresolved word of mouth marketing issues. In
addition to prominent industry players such as MTV Europe and Millward Brown,
researchers from MIT and Microsoft Research Lab will also be in attendance.
"Positive word of mouth advertising is the top priority in today's
companies, since the number of target groups is now beyond the reach of
classic marketing channels," noted Dr. Nils Andres, Executive Director and
founder of Brand Science Institute. "Our goal in sponsoring this event is to
increase the body of knowledge and catalyze research on word of mouth
advertising by holding workshops and roundtable discussion on the relevant
issues with marketing practitioners, creative directors, and researchers."
This international event is aimed at marketing, PR and advertising
managers who would like to obtain a wealth of information regarding current
trends and new horizons in the realm of word of mouth advertising. Roundtable
discussions held by subject experts will focus on (among other things) social
software in the guise of weblogs and moblogs, cutting-edge product placement
methods, and the efficacious use of consumers as brand messengers.
About Brand Science Institute:
Brand Science Institute is an internationally active business consultancy
that specializes in bridging the gap between market research and marketing
practice. The Institute implements, on behalf of its corporate customers, new
market research approaches and paradigms in day-to-day enterprise marketing
Dr. Nils Andres
Elbberg 6, 22767 Hamburg