IWC revives aviation style and glory with "Pilots": Vintage Glamour
Reminiscent of '30s and '40s Old Hollywood Lights Up Geneva
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The Swiss International Airlines hangar at the Geneva International Airport was dramatically transformed last evening into a scene from the bygone era of the glamorous 30's and 40's as Switzerland's prestigious watch manufacturer, International Watch Company (IWC), hosted its Grande Soirée Aviateur.
Numerous international celebrities including Cate Blanchett, Orlando Bloom and Joaquín Cortes joined IWC for the event, while Irish singing star Ronan Keating provided musical entertainment. Each year, IWC invites a distinguished list of guests to a glamorous soirée to mark the Company's presence and launch their latest watches at the International Watch Fair (SIHH) in Geneva.
Vintage Spitfire and Junker airplanes were spectacular focal points in the ballroom. Cabaret-style tables and Big Band music conjured up the Forties spirit for this evening dedicated to vintage aviation.
At this year's event, IWC, the watchmakers from Schaffhausen, Switzerland, launched their first motion picture called "Pilots", which stars acclaimed international actor John Malkovich.
The eight-minute film pays tribute to vintage aviation of the 30's and 40's when pilots were pioneers and became heroes of the airways, risking their lives to conquer new horizons. The film will premiere at exclusive occasions starting in April and highlights the new range of Pilot's watches launched this spring by the Company.
More than 1,000 guests, including international celebrities, retailers, IWC-partners and members of the international media joined IWC for its soirée and movie premiere.
Georges Kern, CEO of IWC, described the evening: "It was great to welcome so many friends of our brand. With our "Pilots"-movie we really wanted to depict the vintage style and the emotions connected to aviation."
VIP's also included Claude Nobs, Jean Alesi and his wife Kumiko Goto, Boris Becker, and gallery owner Tim Jefferies.
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