"The pure Luxury of St. Moritz" With Immediate Effect On-Line

ZURICH, Switzerland, November 8 /PRNewswire/ -- What do exclusive fashion and the famous winter vacation resort St. Moritz have in common? Not only the name. For the time being, from November 6, 2006, the fashion label will be exclusively distributed on-line.

Crystal clear mountain lakes, exhilarating nature and rendezvous of the rich and beautiful - this is St. Moritz. The fashion of "The pure Luxury of St. Moritz" truly incorporates these qualities and puts them into practice. The result: exquisite textiles, first-class workmanship, and exclusive design. Manually applied Swarovski jewels (http://www.swarovski.com) give added resplendence to the part of the glamorous fashion collection. The "One" collection comprises Leisure Wear for Men and Women and carries the name "The Mountain Religion". The internationally renowned, former Joop designers, Khadija Larens and Bulent Ocal design the formal wear collection, which will expand the range of garments in spring of 2007.

Not only fashion, but even the channel of distribution will be exclusive for the time being: "The pure Luxury of St. Moritz" will be exclusively distributed via the Internet. The specially created on-line store http://www.stmoritz-store.ch will make sure that the noble fashion from Dubai will be available via Japan to Moscow. By spring 2007 the on-line store range will be extended with St. Moritz license products; e.g. with St. Moritz champagnes, for: Whoever mentions the name of St. Moritz, will not be able to miss the noble king under the list of wines.


(http://www.fashionbox.ch) is a licensee of the St. Moritz trademark. The former Miss Switzerland Tanja Gutmann has been engaged as representative for the "St. Moritz-The Mountain Religion" collection.


Mark Wendel


Phone: +41-44-245-49-00

E-mail: mwendel@fashionbox.ch

Internet: http://www.fashionbox.ch

Media questions:

Tom Behrens

Head Communications & PR St. Moritz-Online Store

Phone: +41-79-465-78-59

E-Mail: Tom@stmoritz-store.ch

Internet: http://www.stmoritz-store.ch