Triumph announce the winner of the Triumph inspiration award 2010

*** Nikolay Bojilov and Bulgaria ***

- Cross reference: Picture is available via epa european pressphoto agency and can be downloaded free of charge at: http://www.presseportal.de/story.htx?firmaid=56445 -

Last night, Triumph kicked off London Fashion Week with a star studded catwalk show led by young designers, for the international final of the Triumph Inspiration Award 2010. The event was hosted by Actor and Dancer Adam Garcia, and judged by the fashion industry's crème de la crème - Supermodel, Helena Christensen; Photographer, Rankin; British Fashion Designer, Matthew Williamson; Actress and Singer Karen Mok; Chair of British Fashion Council Development Committee, Hilary Riva and Head of Global Brand Management Triumph, Suzanne McKenna.

The panel declared Nikolay Bojilov from Bulgaria the winner of this year's global final of the Triumph Inspiration Award with the design "Morphology".

Despite strong competition from 26 other countries and much deliberation by the judging panel, Nikolay Bojilov scooped the prize of €15,000 and the phenomenal opportunity to work alongside Triumph's design team in Hong Kong to turn their winning showpiece into a commercial garment, to be sold as a limited edition piece in Triumph's stores and selected outlets worldwide from summer 2011.

The 2nd and 3rd places were awarded to Amaya Cárcamo from Spain with "Wood Sensation" (2nd) and Ludovico Loffreda from Italy with "Memory of Shape" (3rd); who won €10,000 and € 5,000 respectively.

This is the third year that Triumph International, one of the world's leading lingerie and shapewear brands, invited young students from world-renowned fashion schools to prove their creativity in an international design contest of the highest calibre.

By interpreting the design theme "Shape Sensation", upcoming talent took centre stage with their multinational view of shapes and silhouettes. This year, for the first time, a one-piece design was allowed to be entered instead of only a two-piece bra and briefs, but the big goal remained the same: win over the jury with the inspiration and creativity of a unique showpiece.


For further press information on the event, designs and designers, including imagery, please contact:

UK press: yellowdoor, T: 020 7580 0707

naomid@yellow-door.com rowanne@yellow-door.com

International press: Karoline Gruenwald


+49 (0) 89 5111-8342

Triumph Inspiration Award 2010: Online Press Office

Downloadable media materials from the event will be available without restrictions via a dedicated Online Press Office including:

  • Winner's press release
  • Photography (including celebrity judging panel, celebrity guests, winner and all finalist designs)
  • Video (broadcast and online formats)
  • Dedicated pages for each finalist

Online Press Office URL:


Password: triumph2010

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Triumph International is one of the world's largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs more than 37,500 people and achieves a turnover of CHF 2.3 billion (2009).

www.triumph.com | www.triumph-inspiration-award.com | www.facebook.com/inspirationaward