Land Rover: 1,000,000th Discovery arrives at the International Motor Show in Geneva on 8,000 mile expedition to Beijing
Geneva, Switzerland - To celebrate the milestone of Land Rover building its 1,000,000th Discovery, three Land Rover Discovery vehicles have embarked on a 'Journey of Discovery' expedition from its birthplace in Birmingham to Beijing.
The 1,000,000th Discovery arrived in Geneva this morning at the end of the first leg of its 50-day, 8,000 mile adventure. The expedition will travel through more than a dozen countries across Europe and Central Asia, culminating at the Beijing motor show on 23rd April.
As well as showcasing the Discovery's class defining versatility and all-round capability, the 1,000,000th vehicle expedition also presents Land Rover with the opportunity to launch its most ambitious fund-raising project yet by aiming to raise £1million (GBP) for the company's Global Humanitarian Partner, the International Federation of Red Cross and Red Crescent Societies (IFRC). The money will be used to support a much needed water sanitation project in Uganda.
This is in addition to the three-year global initiative "Reaching Vulnerable People Around the World". This initiative, launched in 2010, provides additional support for IFRC programmes in over 15 countries worldwide.
Mark Cameron, Land Rover Global Brand Extension Director said: "Land Rover is delighted to launch the One Million Pound fundraiser in aid of the IFRC - an organisation we have had a relationship with since 1954. The funds will be used directly by the IFRC, over a three-year period and will be donated to a water sanitation project in Uganda, with over 45,000 beneficiaries."
Bekele Geleta, Secretary-General of the IFRC said: "Lack of safe water is the most common and preventable underlying cause of disease in the world today and Uganda is one of the countries worst affected. The International Federation of Red Cross and Red Crescent Societies (IFRC) are working in Uganda to provide safe water and sanitation, reaching 90,000 in the last four years. This joint initiative between the IFRC and Land Rover aims to reach an additional 45,000 people in Uganda."
Nick O 'Donnell
Global PR Jaguar Land Rover