Alien Technology Names Stephen R. Crocker Director of Channel Management for the European Market

MORGAN HILL, Calif.--(BUSINESS WIRE)--Jan. 25, 2005--Alien Technology(R) today announced the addition to the European management team of Stephen R. Crocker, Director of Channel Management. Crocker, formerly Manager of Channel Sales for EMS/Datalogic's RFID solutions, will lead Alien's planned expansion of the European reseller channel for Alien's RFID products and services, the first EPC Class 1 Reader and Tag solutions currently available in Europe.

"Stephen brings to Alien Technology extensive background in driving business development through distribution partners in Europe," said Andrew Berger, Vice President, International, Alien Technology Corporation. "We look forward to his contributions in expanding the reseller channel in Europe for our new ETSI EN 302-208 Readers, EPC Class 1 tags, and RFID education and implementation services."

Crocker has over 12 years experience in channel sales and marketing management. In his former role, he managed a global distribution network of 30 EMEA-based distributors for EMS/Datalogic, which successfully targeted some of the largest RFID contracts to date in the consumer packaged goods, electronics, food-processing, automotive and airline sectors. Crocker holds a Bachelor of Science degree in Economics & Marketing from Queen's University, Kingston, Ontario, and a Masters Business Administration degree from Georgetown University, and University of New Mexico.

About Alien Technology

Alien Technology Corporation is a leading provider of Radio Frequency Identification (RFID) products for global customers in government, retail, manufacturing, pharmaceuticals, transportation, and other industries. Using its patented manufacturing process, Fluidic Self Assembly (FSA(R)), Alien(R) manufactures EPC tags in very high-volumes and at low cost. The company provides a family of RFID readers for a variety of applications including supply chain management, logistics, and anti-counterfeiting, to improve inventory management and reduce operating costs. Alien is an active member of EPCglobal. More information about Alien Technology Corporation can be found on the Company's website at www.alientechnology.com.

Alien, Alien Technology, FSA, the Alien logo, are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries.

Ms. Linda Prosser,


email: lprosser@alientechnology.com