Messe Berlin Has Appointed Business Wire as Its Official International Media Partner

International Tourism Exchange Berlin 2005

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4821924

BERLIN--(BUSINESS WIRE)--Feb. 14, 2005--Exhibitors at Messe Berlin can now utilize Business Wire, the global leader in news dissemination, to distribute their trade show news, photos and multimedia to relevant consumer, business and trade media, online news services, databases and the investment community worldwide. These two companies, both active worldwide, can now offer their business partners all the benefits of the synergy created by this arrangement.

Through Business Wire's global news network, exhibitors can distribute information to targeted media around the world, at beneficial rates. For many years Business Wire has been cooperating successfully with leading trade show organizers in the American market.

"We are delighted that, on behalf of more than 20,000 exhibitors at the ITB, IFA and ILA and at our other international trade shows, we have found a partner in Business Wire whose acknowledged skills in the dissemination of information can substantially increase the success of an event", said Raimund Hosch, CEO of Messe Berlin. T

his agreement further reinforces Business Wire's position as the global newswire for trade show news. "Media now have a comprehensive, single source for Messe Berlin's event-specific news. We deliver exhibitor news directly to interested journalists while posting it to a custom online newsroom that is seamlessly integrated into the Messe Berlin's show web sites." "Pre-event and onsite support from Business Wire experts will provide exhibitors and journalists with highly targeted text and multimedia news release options along with online media kits and measurement reports," said Cathy Baron Tamraz, President of Business Wire.

About Messe Berlin

The Berlin-based company was set up 82 years ago in the heart of Europe to stage exhibitions and trade shows and its turnover now places it among the ten leading companies in this field in the world. Each year over 20,000 exhibitors are drawn to the 160,000 m(2) of halls and additional 100,000 m(2) of outdoor display space on the fifth largest fairgrounds in Germany, where they meet with over one million interested visitors in order to sign contracts and exchange information. The program of events in Berlin includes several with a tradition extending back many years, such as the International Green Week, the ITB and the IFA, as well as new events like Popkomm, B-IN-BERLIN and FRUIT LOGISTICA. Messe Berlin can offer the attractive combination of extensive fairgrounds and a modern convention center for successfully combining trade shows and congresses. The International Congress Center ICC Berlin is Europe's largest and a popular choice for the very biggest events. In Berlin the company can meet the many different requirements of its customers through its specialized subsidiaries based in the German capital, while its network of foreign representatives is available to deal with business contacts and enquiries in over 100 countries.

About Business Wire

Business Wire was founded in 1961 by chairman/CEO Lorry I. Lokey, veteran journalist and public relations executive. The company's multi-channel delivery network, with access to some 60 international and national news agencies, financial information providers and Web-based news services throughout North America, Europe, Asia, Latin America, the Middle East and Africa, provides real-time, simultaneous access to key audiences -- the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers. Business Wire electronically disseminates some 1,000 full-text news releases daily to the media, the Internet, online services and databases, and the global investment community in 150 countries in 45 languages. Business Wire has 24 U.S. offices, Frankfurt, London, Stockholm, Brussels, Sydney and Tokyo offices, and reciprocal offices throughout the world.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4821924


Messe Berlin

Michael T. Hofer, Spokesman, Berlin

Tel. +49 (0)30 / 3038-2270


Business Wire

Neil Hershberg, Vice President Global Media, New York

Tel. +1 212 752 9600


Leon Harbar, Director Global Event Services Group, Los Angeles

Tel. +1 310-820-8473 ext. 116


Susanne Minneker, Manager D/A/CH Region, Frankfurt/ Main

Tel. +49(0)69/91 50 66-10