Mammut #PROJECT360 - Now featuring five spectacular climbs

Mammut opens up new windows to the mountains of the world. #project360 opens the third dimension of digital alpine cartography and makes it possible for users to experience the legend of the most famous mountains up close on the screen. Viewers can use computers or smartphones to follow the alpinists on the world's mountains, selecting their viewing angles independently. By the end of the year, about 30 tours can be admired.

With #project360, Mammut, the Swiss mountain sports specialist, is opening vistas to the mountains of this world virtually and visually - from the perspective of the mountaineer and directly from the mountain faces. A specially developed backpack with six cameras for a complete all-round view provided the pictures for this project. Since the beginning of 2014, professional mountaineers and Mammut employees have carried these camera backpacks to more than 30 mountains all over the world. Of these, five tours will be online from 29 July 2015: Eiger North Face (CH), Matterhorn Hörnli Ridge (CH), El Capitan (USA), Mount Elbrus (RUS) and the frozen waterfall Rübezahl (CH). The 360° images and films that were recorded can be viewed on www.mammut.ch/project360 and as mobile app for Android and iOS.

Thanks to these recordings, anyone can experience these legendary routes online, step by step; they tangibly convey the fascination of the famous, magnificent mountains. With just a few clicks, the user can move across the faces, look right down into the depths or up at the heights and follow the progression of the route from right up close. The viewer himself can determine the direction of viewing. All 360° views can be controlled on smartphones and tablets merely by moving the gadgets.

Mammut Sports Group AG
Harald Schreiber
Tel. +41 (0)62 769 81 25
harald.schreiber@mammut.ch