Hyundai defies summer slowdown, bucking current market trends with strong SUV sales
- Hyundai continues upward trend with its bestselling Santa Fe and Terracan SUVs
- July sales up 21% y-o-y to 29,626 units
- Hyundai is a proud Grand Sponsor of the ATHENS 2004 Olympic Games
Rüsselsheim, Germany (ots) - Hyundai Motor Europe today announced its
sales figures for the month of July, reporting an increase of 21
percent year-on-year and adding 29,626 units to the cumulative result
of 205,220 vehicles for the first seven months of 2004.
The generally positive sales climate for Hyundai vehicles in Europe
makes Hyundai Motor Europe Hyundai's top export performer - putting
the European market ahead of the US and the Asia-Pacific region in
"Our marketing and sales initiatives around our sponsoring of UEFA
Euro 2004 definitely helped to increase showroom traffic," said
Werner H. Frey, Vice President Marketing, Sales and After Sales at
Hyundai Motor Europe GmbH. "We not only managed to get on the
shortlist of potential new car buyers but also won out in the
subsequent comparison, as evidenced by what are quite significant
"On the one hand," he continues, "it is the increased awareness
generated through our sponsoring activities that make people more
familiar with the Hyundai car range. On the other hand, growing
registration figures are increasingly making Hyundai a part of the
scene on Europe's roads."
Hyundai has been a sponsor of top global football events since 2000,
having kicked off with the UEFA Euro 2000 and later continuing with
the FIFA World Cup 2002.
Hyundai's European vehicle sales decreased slightly in July compared
to the 30,700 units delivered in June, but constituted the best July
result in Hyundai's European sales history.
In absolute terms, the Getz dominated Hyundai's passenger car sales
in Europe, with sales of 9,252 units. Sales of SUVs were strong at
5,637 units, representing an increase of over 40 percent over plan.
The Santa Fe remains the bestselling SUV, followed by the Terracan.
In the months ahead, the Tucson is expected to strengthen sales in
this segment even further. Sales of MPVs were pushed by growing
demand for the face-lifted Trajet, which translated into an aggregate
result of 53,770 units for the months up until August.
Hyundai is a proud Grand Sponsor of the ATHENS 2004 Olympic Games,
providing the Olympic vehicle fleet required for ATHENS 2004. In line
with the objective of ATHENS 2004 to minimise air and noise
pollution, the Olympic Village - as well as all competition and
non-competition venues - will benefit from the use of environmentally
friendly vehicles. For more information please visit