Hyundai defies summer slowdown, bucking current market trends with strong SUV sales

- Hyundai continues upward trend with its bestselling Santa Fe and Terracan SUVs

- July sales up 21% y-o-y to 29,626 units

- Hyundai is a proud Grand Sponsor of the ATHENS 2004 Olympic Games

Rüsselsheim, Germany (ots) - Hyundai Motor Europe today announced its

sales figures for the month of July, reporting an increase of 21

percent year-on-year and adding 29,626 units to the cumulative result

of 205,220 vehicles for the first seven months of 2004.

The generally positive sales climate for Hyundai vehicles in Europe

makes Hyundai Motor Europe Hyundai's top export performer - putting

the European market ahead of the US and the Asia-Pacific region in

relative terms.

"Our marketing and sales initiatives around our sponsoring of UEFA

Euro 2004 definitely helped to increase showroom traffic," said

Werner H. Frey, Vice President Marketing, Sales and After Sales at

Hyundai Motor Europe GmbH. "We not only managed to get on the

shortlist of potential new car buyers but also won out in the

subsequent comparison, as evidenced by what are quite significant

sales increases."

"On the one hand," he continues, "it is the increased awareness

generated through our sponsoring activities that make people more

familiar with the Hyundai car range. On the other hand, growing

registration figures are increasingly making Hyundai a part of the

scene on Europe's roads."

Hyundai has been a sponsor of top global football events since 2000,

having kicked off with the UEFA Euro 2000 and later continuing with

the FIFA World Cup 2002.

Hyundai's European vehicle sales decreased slightly in July compared

to the 30,700 units delivered in June, but constituted the best July

result in Hyundai's European sales history.

In absolute terms, the Getz dominated Hyundai's passenger car sales

in Europe, with sales of 9,252 units. Sales of SUVs were strong at

5,637 units, representing an increase of over 40 percent over plan.

The Santa Fe remains the bestselling SUV, followed by the Terracan.

In the months ahead, the Tucson is expected to strengthen sales in

this segment even further. Sales of MPVs were pushed by growing

demand for the face-lifted Trajet, which translated into an aggregate

result of 53,770 units for the months up until August.

Hyundai is a proud Grand Sponsor of the ATHENS 2004 Olympic Games,

providing the Olympic vehicle fleet required for ATHENS 2004. In line

with the objective of ATHENS 2004 to minimise air and noise

pollution, the Olympic Village - as well as all competition and

non-competition venues - will benefit from the use of environmentally

friendly vehicles. For more information please visit

www.athens2004.com or contact rckaiser@hyundai-europe.com.