Hyundai Boosted Sales Growth in Europe
Over 300,000 units sold until November
l Cumulative sales of 309,250 until November are just another historic milestone achievement for Hyundai in Europe this year.
l Brand profile of Hyundai sharpens as product & service quality become more widely known.
Rüsselsheim, December 2nd - In November Hyundai continued to outpace the automobile industry in Europe. Hyundai Motor Europe�'s sales volumes increased sharply from last year, reaching historical new record levels of 309,250 units in the year-to-date.
In Europe, where demand for passenger cars increased only little, Hyundai�'s registrations grew by 34 percent until the end of November, for a market share of 2.2 percent, compared with 1.7 percent in November last year.
In November, Hyundai sold 27,540 units in Europe: 16,293 passenger cars, 10,327 recreational vehicles (SUV and MPV), and 920 LCV.
In a statement, President Kwang Heum Um of Hyundai Motor Europe GmbH attributed the sales growth in part to the growing recognition of Hyundai�'s product quality. He regards the strengthened dealer and distribution system in Europe as another major contributing factor, since this added customer confidence in Hyundai�'s sales- and after sales services - critical factors for the company�'s sustained success.
"The critical drivers for our growth are the combination of our market competence and our market fitness", said Um. "We are tailoring products to regional markets with a technology concept, that allows us to develop outstanding qualitative cars. We not only exactly meet the needs of a wide group of buyers, but complement these with services that are the decisive extra for consumer to become Hyundai customers."