``Alexa Site Thumbnail'' Web Service from Alexa Internet Now Available for Developers; New web service allows software and web developers to incorporate thumbnail images of web site home pages directly into their applications

SAN FRANCISCO--(BUSINESS WIRE)--July 27, 2006--Alexa Internet, a wholly-owned subsidiary of Amazon.com, Inc. (NASDAQ:AMZN), today launched the Alexa Site Thumbnail web service. For years Alexa has been crawling more than 18 million web sites collecting home page images along with a vast amount of other information about the web. Now, using the Alexa Site Thumbnail web service, software and web developers can obtain programmatic access to URLs for these images in Alexa's collection, which they can use to incorporate thumbnail images of web site home pages into their own applications. Developers can sign up and get started using the Alexa Site Thumbnail web service today at the Amazon Web Services web site http://aws.amazon.com/ast. The Alexa Site Thumbnail web service is sold through Amazon Web Services LLC.

"Developers are constantly looking for ways to make their websites more visually appealing and to save their users time," said Alexa Vice President of Engineering Niall O'Driscoll. "In just minutes and inexpensively, developers can use the new Alexa Site Thumbnail web service to achieve both these goals."

The Alexa Site Thumbnail web service enables developers to enhance web sites, search results, web directories, blog entries, and other web real estate with images of web site home pages that Alexa has collected from crawling the web. Including web site thumbnail images improves the user experience by allowing end users to preview sites before clicking through to the web site.

Alexa has millions of images available and is adding more daily. The Alexa Site Thumbnail web service allows developers to customize the size and format in which Alexa's thumbnail images can be displayed in their own applications. There is no minimum fee or start-up cost to use the Alexa Site Thumbnail web service.

About Alexa Internet

Founded in April 1996 by Bruce Gilliat and acquired by Amazon.com in 1999, Alexa Internet provides dynamic data about the Web. Alexa's services include Web site traffic information, statistics, and other tools to make timely and intelligent business and consumer decisions.

About Amazon Web Services LLC

Launched in July 2002, Amazon Web Services exposes technology and product data from Amazon and its affiliates that enable developers to build innovative and entrepreneurial applications on their own. More than 180,000 developers have signed up to use Amazon Web Services since its inception. Amazon Web Services recently launched the Solutions Catalog where developers can list the businesses, applications, and solutions they have built using Amazon Web Services. The catalog is available at http://solutions.amazonwebservices.com. Amazon Web Services LLC is an Amazon.com company.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise. Amazon Forward-Looking Statement This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.



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